I look for the article talk about the fashion brands characteristics. There are the article I summarize.
In Lv's article said that since from 19th century, LV's products were made by hand. For example, like the LV's trunk, the craftman arrange the leather and canvas, trapping in the tiny nails one by one to make sure the any five-letter solid pick-proof lock has an individual handmade key. This device make traveler to have only one key for their luggage. The trunk are made of 30-years-old poplar tree which was needed to dry for at least fours years.
From this article, I understand what the factor make Lv to be a top brand in the world-the quality. Lv kept their high-quality from hundred years ago. Lv gave up their production efficent but in order for their quality. I think that is the reason why Lv could develope to a top brand.
In CLOT's article said that the CLOT is a new brand which represent a new culture. This brand always cross cooperate with some famous brands like LV, Levis, Nike and so on. They re-design these brands old product with new printed. People who tired for the design from these brands would like to buy CLOT. However, CLOT has to use coopration to build their credit, and this brand need to produce something belong to their own style.
I read this article from a fashion magazine. I thinks this article is very objective. The advantage of Clot is new desgin. Their products totally overthrow the old pattern from others brands. People who like accpect new fashion would like this brand. But what I think is their production is base on what other brands made, and Clot should developed their own style without others productions.
These articles help me to find a common thing among the fashion brands. I am thinking about the fashion brands factors which can attract people to buy. I think quality is an important aspect to build credit from customers. Therefore, their customers will expand to more and more people. And the fashion brands were developed by their customers. Fashion is kind of the new things, so people who pursue fashion seem likely accept the new degsin. So the fashion brands need to keep producing new design products in order to attract people buy their products.
Reference
Martin, Richard (1995). Contemporary fashion. London: St. James Press. pp. 750.
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